Clear pricing for the complete booking path.

Start with Google Ads, add a stronger conversion page, or rebuild the full system. Every cost has a clear job.

Find the right starting point
Launch feeCampaign, page, website and tracking work required before launch.
Monthly serviceThe defined campaign, reporting and production allowance listed in the package.
Google mediaPaid directly to Google through your own advertising account.

Three ways to build the system.

All campaign prices are in Canadian dollars before applicable tax. Google media is separate, and campaign packages begin with a 90-day commitment.

Campaign Essentials

For businesses with a suitable existing website and one clear service to promote.

Campaign setup
$900One-time
Campaign management
$650/mo minimum or 20% of mediaPaid to Booked Better
Google media
From $1,000/mo
What is included
  • Pre-launch website and tracking suitability check
  • One Google Search campaign with up to three ad groups
  • One agreed service area or market
  • Keyword and negative-keyword research
  • Form and call conversion tracking configuration
  • Ongoing optimization and monthly reporting
  • Additional campaigns, services and locations quoted separately
Discuss this package

Full Pipeline

For established businesses ready to rebuild the complete search-to-booking system.

Website + campaign setup
$6,000One-time
Full system management
$2,250/moPaid to Booked Better
Google media
$2,500+/mo
What is included
  • Conversion website of up to eight pages + two landing pages
  • Google Ads management for up to two campaigns
  • One monthly SEO/content priority, such as one service or location page
  • Google Business Profile updates and monitoring
  • Technical monitoring + up to two website-support hours monthly
  • Monthly reporting, quarterly strategy review and quarterly half-day Content Day
Discuss this package

Build only what the business needs.

Websites and individual services can be purchased separately. Final scope and pricing are confirmed before production begins.

Websites

One-page starter website

From $950

A focused template-based page, mobile build and enquiry form.

Five-page business website

$2,500

One selected design direction, basic on-page SEO, forms, analytics and two revision rounds.

Conversion website

$4,000

Up to eight pages, stronger conversion structure, tracking and one campaign landing page.

Custom growth website

From $6,000

Custom structure, service or location pages and more advanced functionality.

Additional services

Google Ads setup

$950

Research, campaign build, ad copy and conversion tracking.

Google Ads management

$650/mo minimum

Or 20% of monthly Google media spend, whichever is greater.

Campaign landing page

$950

One focused page with an enquiry form and conversion tracking.

Google Business Profile setup

$550

Categories, services, business information, imagery and profile cleanup.

Ongoing Business Profile care

$250/mo

Practical updates, imagery, monitoring and reporting.

SEO & AIO Growth

Scoped after audit

Technical SEO, structured data and useful local service content designed to improve eligibility across organic and AI-assisted search. No placement is guaranteed.

Half-day Content Day

$1,250

On-site photos and short video assets in the Calgary–Banff corridor.

Full Content Day

$2,000

A larger shoot with interviews, action content and broader deliverables.

Managed hosting

$50/mo

Hosting, SSL, backups and uptime management.

Hosting + website care

$150/mo

Managed hosting plus one consolidated monthly update request, up to one hour.

A measured 90-day start—not a blanket lead promise.

The initial term gives a campaign enough time to collect useful search and conversion data, make informed changes and assess enquiry quality. Any performance remedy remains under review and is not currently offered through this website.

A qualified lead

A genuine call or enquiry for an agreed service inside the service area—not spam, a duplicate, supplier, job seeker or unrelated request.

What we review

Search terms, conversion tracking and reconciled enquiry quality are reviewed alongside the agreed service area, media budget and available capacity.

What is not promised

We do not guarantee leads, booked jobs, revenue, profitability or a specific search or AI-assisted placement. Any future remedy must be defined in a signed agreement before it applies.

Straight answers before you invest.

Does the monthly package price include Google ad spend?

No. Google media is listed separately and paid directly to Google through your own payments profile. Booked Better invoices only the launch fee and monthly service fee.

Can we use our current website?

Yes. Campaign Essentials requires a pre-launch suitability check. The site must be mobile-usable, reasonably fast, trackable and structured clearly enough to convert the agreed traffic. If it is not, we will quote a landing page or recommend Lead System before launch.

Can you guarantee a Google AI Overview feature?

No agency can guarantee inclusion in Google AI Overviews or a specific organic position. We improve the foundations Google can evaluate: technically sound pages, clear service information, structured data, local relevance and an accurate Business Profile.

What does one consolidated website update mean?

Send the text, image and detail changes together in one request each month. Website Care includes up to one hour of implementation; new pages, new functionality and larger content changes are quoted separately.

Is there a minimum commitment?

Campaign packages begin with a 90-day commitment. That gives the campaign enough time to collect useful search and conversion data, make informed changes and assess the quality of the enquiries.

How much should we spend with Google?

Campaign Essentials media starts from $1,000 per month, subject to a forecast. For competitive Alberta trade searches, $1,500 per month is the normal recommended starting point. The final budget depends on the service, location and available search demand.

Not sure which level makes commercial sense?

Tell us what you sell, where you work and how much capacity you have. We’ll recommend the clearest starting point.