Google Ads click-through rate
5.4%103 clicks from 1,913 Google Ads impressions.
From a website built from scratch to $18,700 in booked work.
After $767.51 NZD in Google Ads, D1 Property Maintenance confirmed three booked jobs worth $18,700 NZD—all within one month.
Book a 30-minute strategy call- Client
- D1 Property Maintenance
- Market
- Taupō, New Zealand
- Work delivered
- Website, Business Profile and Google Search campaigns
- Measured period
- 19 July–17 August 2026
- Evidence source
- Google Ads account data and client-confirmed enquiries and jobs
$767.51Google ad spendNZD
8known enquiries
3confirmed jobs
$18,700booked job valueNZD
The foundation was built before the traffic arrived.
The result came from connecting the business, website and campaign—not from sending paid clicks to an unfinished customer journey.
- 1
Build the foundation
We built D1’s website from scratch around its roofing, maintenance and house-restoration services, with clear enquiry routes across the site.
- 2
Establish the business
We created the Google Business Profile so the company, services and location information were accurate and ready to support local discovery.
- 3
Generate demand
We built focused Google Search campaigns to reach people actively looking for the services D1 could deliver in its market.
One month. One measurable path to booked work.
Google Ads reported 1,913 impressions, 103 clicks and eight conversions. Client reconciliation confirmed that the eight known enquiries comprised five GA4-recorded forms and three enquiry calls GA4 missed.
103Google Ads clicks
8known enquiries
3confirmed jobs
$18,700booked job valueNZD
Booked job value is revenue, not profit. These results cover one supplied month and do not promise the same result for another business, market or budget.
What the month’s numbers show.
Derived figures use the eight known enquiries confirmed through five GA4-recorded forms and three client-confirmed calls.
Click-to-known-enquiry rate
7.8%Eight known enquiries from 103 Google Ads clicks.
Ad spend per known enquiry
$95.94$767.51 NZD divided across eight known enquiries.
Ad spend per confirmed job
$255.84$767.51 NZD divided across three confirmed jobs.
Booked value to ad spend
24.4×$18,700 NZD in booked value compared with $767.51 NZD in media.
Google Analytics did not tell the whole story.
Reporting only the platform number would have understated the campaign’s actual enquiry volume.
5form enquiries recorded in GA4
+3confirmed enquiry calls outside GA4
8known enquiries after reconciliation
Client testimonial
“Booked Better reassured me with thorough insight and knowledge, despite all my questions. I now receive stable, consistent, high-quality house restoration leads, and having the website’s backend coding and structure handled for me has been a major time-saver. I wouldn’t hesitate to work with them again.”
DanteD1 Property MaintenanceWhat this proves
A clear website, accurate business presence, focused paid search and reconciled tracking can work as one system.
What it does not proveThe Business Profile was part of the foundation, but the three jobs are reported from the Google Ads enquiry path. Individual results vary.
Could the same system fit your trade business?
Tell us about your services, market and capacity. We’ll examine the opportunity before recommending a campaign.